Testimonials
"Ray was one of the first angel investors in People.ai and saw the passion we had for helping sales organizations before anyone else. In addition to new customer intros early on, he helped us recruit in our first sales hire who led or our organization through the Series A milestone and is still with the company today (4+ years later)."
"An investor of ours connected us with Ray to help OnPlan with early-stage GTM. He's exceeded my expectations and we've gotten an enormous amount of strategic work done in a crazy efficient amount of time. I'm not a GTM expert, but I now have 10x the confidence and understanding of how world-class revenue teams are created. Additionally, I'm personally in a much better position to lead and support our sales organization as it scales in the future now that I've seen someone of Ray's caliber at work. I look forward to the time Ray and I spend together and I find myself taking something away I can use on every interaction."
"My Co-Founder and I hung out in Ray's office for many months as we got Sendoso off the ground. I saw first-hand the energy and excitement he injects into revenue teams and he's got a killer network in GTM SaaS. Given we were a complimentary company to Engagio, he helped us get our first few reps aligned with his sales team and personally referred countless marketers in his network to give us a shot. Ray is now a good friend and has helped us bring in some great talent into roles up and down the organization."
"I handpicked Ray to stand up GTM at Engagio (the startup I founded after Marketo). Early-stage software sales requires having a good grasp of the current capabilities and associated value while also painting a picture of what's to come in the future. In 2016, ABM was not a household term, but Ray leaned into the ambiguity and helped us create and expand the category that account-based marketing is today. He built a great team to get us off the ground and has good instincts around market trends, buyer behavior, and what separates "good" sales reps from the "great"."
"I got to know Ray at our Seed stage before COVID-19 and before remote work was the rage. We shared a similar passion for the future of work being remote and he's helped us amplify that message with early-stage software entrepreneurs in his network. When I call Ray for advice on GTM, it's always time well spent and it saves me the stress and hassle in trying to figure out the right answers to various scenarios on my own."
"When we started Reprise, Ray immediately came to mind as someone that could help us spread the word and ensure we were building a solution to solve real problems felt by real Revenue leaders. We're building a new category when it comes to changing the way salespeople demo and the founding team and I saw Ray's experience as the perfect match for the journey we have ahead. He's responsive, always looking to help, and available to kick around some of my wacky ideas when I need a sounding board."
"I've known Ray for many years and he was one of the first people that came to mind that I wanted to involve as a strategic advisor to CoSell. He's an innovator and carries a good deal of influence with our core Ideal Customer Profile (Sales, Marketing etc). I hand-picked 9 people from his network to chat with for some early-stage feedback and evangelization and he ended up connecting me with 6 of them within 1 week of the ask"
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RC Ventures | Ray Carroll

Early/Mid Stage SaaS Operator: Consulting & Services