Tactical Sales Process Design & Execution
Selling Tool Content Creation
▢ Persona-based selling worksheets
▢ Outbound Cadence/Sequence design and optimizationn
▢ Sales Deck Assessment / Review & Optimization
▢ Discovery doc: universal form for all intro calls
▢ Outbound call scripts / Attention Grabbers
▢ Mutual Plan framework and templates for complex ENT deals
▢ Competitive Battlecards
▢ Objection Handling Frameworks
Sales Process Refinement
▢ What’s the definition of an opportunity? Gotta have consistency here…
▢ Sales Stage Optimization with Entry/Exit Criteria
▢ Discovery process review and intro-call framework optimization
▢ Sales Playbook Creation (most VCs want to see this during diligence)
▢ Pricing / Packaging / Proposal Review & Assessment
▢ Stand up or assess monthly / quarterly forecast cadence
Live Coaching / Deal Execution
▢ Tactical Deal coaching w/ reps to identify risk and execute on plays to win
▢ 1:1s with existing team to inspire, guide, coach & ensure alignment)
▢ Chorus/Gong Call Review and Coaching
▢ Host “Must-Win” deal huddles
▢ Sales Manager as-a-service -> Live Deal call help
▢ Executive deal wiring through Ray’s professional network